When becoming a model, the most important people involved are scouts and agents. While genetics play a large role in this industry built on striking appearances, it also takes other factors to succeed.


Before deciding on a career path in this industry, an individual has to determine what type of model she wants to be. Since not everybody is good at everything, this can help alleviate setbacks. This kind of focus is also important for creating a cohesive portfolio. Some types of modelling include freelance, high-fashion, swimsuit, catwalk and commercial.


To enter this industry, finding an agent with a good reputation is imperative. Research how long agencies have been in business, if they have had complaints and which models they represent. This is especially important when signing on with a smaller agency.

Unfortunately, this lucrative industry also attracts certain problems. As mentioned on our UK Models company website, “The industry attracts scam artists who prey on naïve, young models in the hope of luring you into a trap. This could be a huge amount of money for nothing in return or put you into a dangerous situation. Always act with caution and never trust someone who is hiding behind a computer screen. It is very easy to look legit and professional online.”

Health and Fitness

It’s a common misconception that agencies are looking for skinny models. While their clients require particular proportions, it’s more about being fit. Models need to maintain healthy skin, hair and teeth. Agents might also ask their models to follow certain fitness plans that include nutritional guidelines and light workout routines provided by agency trainers.


Models need to have ambition and exhibit confidence, but they should stay humble. Additionally, the world of modelling is a strange combination of being yourself and the ability to become someone else. When meeting with prospective agents, it’s best to show up with natural hair and no makeup, so they can see individual style and persona.

However, the whole point of modelling is to sell what a client wants to market. That’s why a model needs to be comfortable giving up her identity in order to embrace a new one with every assignment. Models also have to learn to deal with rejection and not let their self-worth depend on the number of bookings.


A modelling portfolio functions as a marketing tool and showcases different personas the model can naturally embrace. This book should not focus on the abilities of the photographer, hair stylists or makeup artists. Instead, it’s a collective story of how he or she can act and portray assorted characters convincingly.